The JJ minnow.

After a couple of years of designing we wanted to create something different and innovative than other soft lures that are available on the market. The JJ minnow is the first lure with a Jointed Jig-head. It is also the first lure that will be launched from the JJ series. The lures from the JJ series are made from three different materials and are equipped with an instant and continuous rattle noise, the ICR system. The ICR system is a ball bearing, placed in the width of the ABS plastic middlepart. The V shaped design of the jighead creates a rolling swim, that makes the steel ball bearing move from left to right. A simple retrieve creates a instant and continuous rattle noise that attracts predators. The JJ minnow is armed with a new design forged VMC hook, that is specially designed for Pays Bass. The wide gap between the hookpoint and the hook eye allows an easy hook up and lets the soft body part slide easily down.